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Lee® AW20-21 | Unity

by Dimitris Asimakopoulos
Lee exw l65m 87

Lee an authentic denim brand with a strong heritage in work clothes, recognized as one of the founders of modern denim and renowned for creating many innovations. Since 1889, Lee stands out for her high comfort and elegant flexibility while continuing to create modern and innovative collections.

Through nearly 130 years of history, Lee has become the symbol of real people around the world, a democratic brand that offers high-quality clothing. Today Lee continue to shape trends, with modern and innovative collections.

Wrangler® AW20-21 | Unity

by Dimitris Asimakopoulos
Wrangler exw fmgh ys

In the 1970s, Wrangler became synonymous with exciting youth culture, fun and revolutionary style. Mick Jagger, Debbie Harry, Bob Marley and Steve McQueen are some who identified with the character of Wrangler's brand. It is this spirit of cowboys, revolutionaries and rock stars - breaking the rules - that runs through all wrangler collections.

With roots that take us back to 1904 in Greensboro, North Carolina, Wrangler was born in 1947, and was created for the strict requirements of cowboys. From the beginning of her denim story, Wrangler's inspiration and vision has become a real life experience.

TAG Modest Clothing

by Dimitris Asimakopoulos
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TMC is a contemporary fashion brand that was established in 2012 under the wings of Affekt Showroom team with references in art and contemporary living. It is a label for women and men that infuses premium and casual style into a modern mix of urban and sporty chic wear.

Quality has been combined with elegance and comfort to create consistently desirable collections. The loose lines and the unique digital prints, all made of the finest cotton, micro modal, jersey and viscose fabrics are features of Tag. Wide trousers, cool maxi dresses and exclusive sporty multicolored styles are every season’s statement and always in stock.

TAG Modest Clothing

Every piece of Tag Modest Clothing collection carries Greek street culture and fashion and fulfills the daily needs of its people. Tag is inspired by people who like to keep it real and know how to master the art of layering.

Always embracing and fuelling creativity, TMC creates a new point in flattering and stylish clothes. Always mixing amazing contrasts and contradictions, the brand offers a wide range of ready-to-wear fashion dedicated to the energy and love for the beautiful!

RIDER. The classic 80's silhouette, worn today.

by Dimitris Asimakopoulos
Puma future rider 0y6p 6o

The new and refreshed Rider has arrived and is strongly announcing its presence in the sneakers industry. In this model, color-blocking in vibrant shades is honored, while at the same time turning back time, referring to the popular '80s runner sneakers, one of the classic designs of the Puma’s archive. But it is also perfectly aligned with the challenging futuristic aesthetics that overwhelm the fashion industry today, especially sneakers, combining its retro design with the colors and trends of the future!

Future Rider is a brand new design and color scheme looking to the future, with distinctive influences from the PUMA Fast Rider created in 1980 with its unique sole and minimal upper, giving it a distinctive style at the Puma sneakers. Modern materials such as ripstop nylon and luxurious suede blend seamlessly into PUMA's classic-vintage design for a unique result that will surprise any sneaker lover!

Key Features: The upper consists of a thin ripstop and the corrugated sole refers to the design of the Fast Rider, the classic '80s model. The stabilizer on the side of the sole is another feature that has a different shade to each colourway, adding another special detail to a unique sneaker.

Just like their predecessor, Future Rider One features a combination of ripstop and suede with classic PUMA Formstripe in soft leather. But they have a lower profile sole, more sophisticated than the 'Federbein' technology we find in the '80s, so you can feel comfortable and smooth touch at every step. In addition to their retro aesthetic, combined with the vibrant neon colors, Future Rider is made with modern materials as typically featured in its “Waffle” sole and stabilizer, thus utilizing the latest technologies, delivering maximum consumer satisfaction.


by Dimitris Asimakopoulos

Faithful to today's fashion and the latest trends, top designer Karl Lagerfeld cooperates with PUMA to create an unprecedented collaboration. Karl Lagerfeld's fashionwear and Parisian chic character blend in with Puma's streetstyle and sport character, is creating a unique collection.


In this collection, the sport element follows the fashion trends, the modern athletic look meets high fashion while the classic style is presented through a fashionable and luxurious look. The PUMA x KARL LAGERFELD collection features unconventional details, color blocks and bold graphics - the perfect mix between streetwear and high-end fashion.


With eccentric designs and colors in clothing and footwear, the PUMA x KARL LAGERFELD collection is perfect for anyone who wants to get a star's air and stand out. You can also complete your outfit with special items in leggings, pants, t-shirts, hoodies, jackets and sneakers. Discover all about the PUMA x KARL LAGERFELD collection in our natural stores and online store, Unity.gr.

Bellfield - From London... exclusively at Unity!

by Dimitris Asimakopoulos

Bellfield is a fashionwear brand created in the 1970s based in London, having as a motto the artist’s David Hockney's famous quote 'We grow small trying to be great.' So with slow and steady steps, Bellfield is now regarded as one of the top brands in quality and design, with the philosophy of combining past ethos and roots with today's trends.


Bellfield with its distinctive aesthetics and different look for fashion can offer unlimited possibilities to your outfit thanks to its variety of different colors and designs. It has a collection of classic and vintage designs that are adapted to today's trends, thus retaining the brand's timeless character but also approaching today's trends with various collections per season.


Bellfield is a brand with special attention to detail and balance in yesterday's and today's values that every well-dressed man will appreciate. We introduce you the Bellfield, discover the refreshed collection on our site.

Woman @Unity

by Dimitris Asimakopoulos
Woman foto 6a9h r6

The team of Unity by Harris Ragavis, wanting to satisfy the demands of modern woman even more, we decided to add new brands to our family with emphasis as always on detail, quality and good value. Once again, looking to show something different, we innovate and offer to women the opportunity to bring out their uniqueness, character and femininity through special outfits.

Discover special pieces of Greek designers, combine them with clothes and shoes from famous street fashion brands from around the world and express what you are through a truly unique look.

Discover our entire renewed female collection in our natural shops, and online at www.unity.com.cy

Quay x JLO

by Dimitris Asimakopoulos

A collection as powerful as the woman who inspired it, the QUAY X  JLO  range is designed to bring out your inner superstar. Discover your new power sunnies with a selection of styles defined by luxe metal accents, oversized shapes, and flashy lens finishes.

Each pair is designed for you, to bring out the best of you—because putting on your sunglasses should feel like putting on your best self. 

Unity x Wrangler Icons

by Dimitris Asimakopoulos

Wrangler is a brand that, since the very first day of its foundation, has been aimed at preserving its authenticity and identity. Over the years, Wrangler has become the No 1 option for cowboys, rebels, and rockstars. And because the icons we've grown up with are still existing, we're introducing Wrangler's special ICON collection with legendary designs from the brand's archive.

The new Wrangler ICONS series takes us back, at retro times combining the timeless character of yesterday with the style of today. Wrangler ICONS is the world's first product platform, included Greece, where Wrangler ICONS is exclusively available to Unity. The Unity brings you close to a retro series that will leave its mark on the denim game, also aiming to pass on to the new generations its interdisciplinary style. Dedicated #TOTHEICONS, to you who want to stand out and you have the style of an Icon. #UnityXWranglerICONS.

ICONS live forever. Be part of the history.

Inspired by the past, for the future!

Pelle Pelle x Wu Tang

by Dimitris Asimakopoulos

Pelle Pelle is a company with international influence in the field of television and music. Her relationship with hip hop is also known, as many rappers show their preference for the company, support her and often collaborate with her.

Last important collaboration was with Ghostface Killah and the Wu-Tang band in which he participates. A band of hip hop music with global appeal.

Within Pelle Pelle's new collection, stamped names have been designed by members of the band and titles of their songs such as Ghostface Killah and Protect Ya Neck respectively.

This new collection of these designs is now available in our company and our site.